Sunday, 2 August 2015

A perfect icing on the Cake





When every idea about what a great food company should be and how it should be perceived have been given the best expression in terms of careful planning and services on offer, it is only perfect that a brand identity that reflects its corporate culture, reputation and promise be given it to make the ‘cake’ a perfect one for the occasion. Mama Dee’s Mealhouse, as we had started has been symbolic of premium service in the areas of its business. Of no mean repute and recommendation by customers were our outdoor catering and pastry businesses. 
We simply lived up to and exceeded the expectations of our customers- a promise we had set out to fulfill from the very start. The resolve to keep this same promise has led us to take our entire business a step further. In keeping our customers close to heart first of all and then realigning ourselves appropriately to lead the competition, we have rebranded and upgraded our entire business serve you better and rightly too. This is because we know that a brand is more than just a name or logo, but a clear reflection of the value of any business and what it stands for. Everything the business identifies with is reflected in the brand from the logo to its statement and perception. We want to etch our values into the minds of our customers in unique and beautiful ways to engender a memorable and long-lasting relationship. 

Mama Dee’s Mealhouse is now simply Mama Dee’s. This is to accommodate all the services we offer under the trademark names of Savoury Cuisine, Wheatsmiths Pastries and Marchandaiz Supplies
Our new logo is an illustration of the person of the proprietor of the business, Debbie “Mama Dee” Adelakun. This underlines her place and importance in the business as the founder and the uniqueness of her culinary skills which has earned her a good reputation and continues to project the company as a top choice. 
Our tagline now reads the mantra of our business- Serves You Right! This is the pivot around which everything we do revolves. We will continue to offer nothing less than the best to give you good value for your money. 

Our African and continental food business is now offered under the trademark Mama Dee’s Savoury Cuisine. All our outdoor and indoor catering will now be carried out under this sub-brand. On offer are food, supplied or served; event décor; and ushering services. 

Our Bakery business now offer services under the trademark Mama Dee’s Wheatsmiths Pastries. On offer are cakes for different occasions, pies, doughnuts, rolls and a whole lot of goodies we make out of flour and other exciting ingredients. 

Added to these is our commodity supply arm of the business. We supply all kinds of food, From beverages, eggs, groceries, spices and ingredients and materials that would make your kitchen or events the envy of a gourmet. 


Welcome to a whole new deal. One where we promise to our pledge is integrity, courtesy and customer satisfaction. As partners with our customers, our employees, our community and our environment, we strive to deliver top quality service and creativity on every level with consistent professionalism. From high quality, nutritious food to unique concepts, our goal is to complement and exceed the needs of our clients. 

Let’s Serve You Right.